It's not cheesy, it's extra delicious!

So, overcoming objections is the challenge that good salespeople thrive at. For the rest, well, they just roll over. So, yesterday I showed my staff how to overcome some common objections and we had fun with an activity. The day was the best we had in a while and one of the guys that I expected to say how cheesy it was actually embraced it and had a phenomenal day. Delicious!

blueversive defined

Blue is a color associated with pain and misery but all too often we forget that it also represents freedom. The visual I get when thinking about blue is the endless beauty of a blue sky or the depth of a blue sea.

Subvert is to overthrow something bad.

Combining blue and subversive is who we are and what we do when our minds breathe.